written by Ar.Bhavesh Panse, ai app growth marketer zuai: 10k to 2m users at $0.02 cac $300,000/mo ad spend managed arbhaveshpanse.com →

goal digger club

growth marketing for founders who dig. by Ar.Bhavesh Panse, the ai app growth marketer behind 2 million users at $0.02 each.

30 minutes, free. you leave with a written 30 day plan. us and europe founders, since 2019.

goaldigger

find the channel that repeats

a channel that produces ten users is an experiment. one that produces them again and again inside a cac range is an engine. we test two or three, keep one, and put the money there.

six week test · consumer ai app
  • tiktok ugc · 40 creatives · cac inside range · scale
  • reddit · 6 subreddits · installs repeat · scale
  • meta feed · 20 creatives · cac 3x range · cut
  • linkedin · 12 posts · zero installs · cut
  • founder shorts · 3 formats · profile to install · keep
installs per week · budget follows the green
goaldigger

creative at volume, not by committee

winners come from batches. on ZuAI that is 150+ creatives a month: ugc, shorts, statics. hooks get ten variations before they fatigue. nobody waits for the perfect ad.

pov: you finally finish it
hook rate 4.2% · scale
i asked it to grade me
hook rate 3.8% · scale
3 seconds, watch
hook rate 3.1% · scale
this app is unhinged
hook rate 2.9% · scale
study with me + ai
hook rate 2.6% · iterate
no way it did that
hook rate 2.4% · iterate
try this before exams
hook rate 1.9% · iterate
rating my notes
hook rate 1.6% · iterate
day 12 of using it
hook rate 1.4% · kill
tutor vs app
hook rate 1.1% · kill
it explained it better
hook rate 0.9% · kill
review after a month
hook rate 0.7% · kill
goaldigger

one honest number, every week

blended cac, payback, retention cohorts. in a sheet you own, reconciled with your store console and your bank. the number survives your investor's spreadsheet.

weekspendinstallsblended cacd7
w1$2.0k18k$0.1131%
w2$4.5k61k$0.0733%
w3$9k190k$0.0534%
w4$14k410k$0.0336%
w5$22k820k$0.0337%
w6$30k1.4m$0.0238%
example readout shape · one page · every friday
the mission

the mission

every founder i have worked with since 2019 had the same problem. a product people liked, and no distribution.

the fix was never a viral trick. it was boring work, done every day, measured honestly. hooks tested in batches. subreddits earned before they were used. a cac sheet nobody argued with.

that is what a goal digger does. digs into the goal, does the unglamorous part, and keeps a number.

this club is for founders who want to grow that way. the practice is me doing it for you. the community is us doing it together.

it's early. book a call, or get on the waitlist and tell me what you are building.

Ar.Bhavesh Panse,ai app growth marketer · founder, goal digger club · arbhaveshpanse.com
proof

proof

2,000,000
users on ZuAI, a consumer ai app, from 10,000
published september 2026
$0.02
blended customer acquisition cost, organic and paid together
the number, not a vanity metric
$300k
a month in ad spend, managed hands-on
150+ creatives tested a month
the tribunepress, september 2026

"an ai app reached 2 million users at $0.02. its ai app growth marketer says most of the work was boring."

ar.bhavesh@arbhaveshpro

a channel that produces ten customers is an experiment. one that produces them repeatedly inside a predictable cac range is a growth engine.

on record, press release
2019
helping us and europe founders grow their user base, hands-on
architect turned growth marketer · san jose
covered in the tribune and business standard. read the coverage · full story on arbhaveshpanse.com
ways to work

goal digger club, your way

three shapes. no lock-in, no account managers, no decks. the number depends on your funnel, so it lives on the call, not here.

audit

see where the users go.

best for finding the leak

one week

apps with traffic, spend or both, and a cac nobody trusts

book the audit
includes
  • funnel, tracking and store listing review
  • creative and channel teardown
  • a written 30 day plan with a target cac
  • one call to walk through it
popular

sprint

six weeks, two channels, one answer.

best for proving a channel

six weeks

apps past 1,000 users that need a repeatable channel before the next round

book a call
includes
  • everything in the audit
  • creative in batches, 40+ in month one
  • two channels tested, budgets sized for a signal
  • weekly readout: spend, installs, blended cac, payback

retainer

the engine, run monthly.

best for scaling

month to month

apps with a channel that repeats and budget to grow it

book a call
includes
  • everything in the sprint, every month
  • paid, organic and founder-led run together
  • creative volume up to what the account can absorb
  • monthly plan, weekly readout, same day replies
< early founders >

if you are pre-launch or under your first 1,000 users, the club is the place, and it is free. join the waitlist and say what you are building *

join the waitlist

* the club is early. members get playbooks, teardowns and honest cac numbers from founders who are doing the work.

faq

frequently asked questions

what to know about goal digger club, the practice, and how to start.

what is goal digger club?

goal digger club is two things. the growth marketing practice of ar.bhavesh panse, the ai app growth marketer who scaled zuai from 10,000 to 2 million users at $0.02 per user. and a community of founders who want to grow their user base, sharing what actually worked, channel by channel.

what is a goal digger?

a goal digger is someone who digs into their goals and does the work, the boring work included, until the thing they said they would do is done. it is a play on "gold digger". for founders it means shipping, measuring and testing every week instead of waiting for a viral moment.

who is ar.bhavesh?

ar.bhavesh panse is a growth marketer and gtm operator who has helped founders in the us and europe since 2019. a qualified architect turned growth marketer. based in san jose, working est hours. his published result is 2 million users at $0.02 blended cac on an ai app.

is this an agency?

no. one operator, hands on, with contractors for creative when volume needs it. you talk to the person running your account. no account managers, no decks.

what does it cost?

the number depends on your funnel and budget, so it is given on the call, not on the site. there are three shapes: a one week audit, a six week sprint, and a monthly retainer.

how do i join the club?

the club is early and joining is a waitlist. send the short email on the club page and say what you are building. founders in the us and europe, from pre-launch to scaling, ai and consumer apps and saas.

is this the goal digger podcast?

no. goal digger is also the name of a well known business podcast by jenna kutcher. goaldigger.club is not affiliated with it. this site is about growth marketing for app founders.

what channels do you run?

tiktok ugc, reddit, paid social, founder-led content and short-form video. picked for your app after the audit, not sold as a bundle.

tell me what you are building.

one form, read by me, Ar.Bhavesh Panse. you get an honest reply within a day: what i would run, what i would not, and whether we should talk.

or book a call

your answers go only to ar.bhavesh, to reply to you. never sold or shared. privacy.

ready to dig?

thirty minutes on your funnel. you leave with a written thirty day plan whether or not we work together.