founder-led content that ships every day
30 minutes, free. a written 30 day plan whether or not we work together.
Founder-led content is you, in public, showing the product and the thinking behind it, every day, on the channels where your users are. It is the organic half of a low blended CAC. I plan it, draft it in your voice, and run the posting and replies so it actually ships.
what founder-led content includes
a content system, not a calendar
three formats that repeat, one demo moment a week, replies handled within the day.
short-form video
scripts, shot lists and edits for tiktok, reels and shorts. you record 30 minutes a week.
x and linkedin
drafts in your voice from your notes and calls. you approve, we post.
measured like a channel
profile visits, link clicks, installs and signups attributed, so it earns its place next to paid.
who this is for
- founders who know they should post and do not
- ai and app startups where the founder is the story
- teams that want organic to carry part of acquisition
the loop
week 1
voice notes, product walkthrough, three formats chosen, first two weeks drafted.
weeks 2 to 6
daily posting, weekly recording session, replies same day.
week 7 on
double down on the format that produces installs. cut the rest.
the published numbers
published september 2026 in the tribune and business standard. case study · full story on arbhaveshpanse.com
founder-led content questions
is ghostwriting honest?
when it is your ideas, your words from calls and notes, and you approve every post, yes. i do not invent opinions for you.
how much of my time?
about an hour a week: 30 minutes recording, 30 minutes approving and replying to what matters.
which platform first?
wherever your users already are. for most app founders that is short-form video plus x. linkedin only if you sell to companies.
get a written 30 day plan for founder-led content.
tell me about your app and what is stuck. i reply within a day with what i would run, what i would not, and whether we should talk.
talk to ar.bhavesh about founder-led content.
thirty minutes on your funnel. you leave with a written thirty day plan whether or not we work together.