notes from the dig.
what a goal digger is, how an ai app got to 2 million users at $0.02, and the channel playbooks behind it. written by Ar.Bhavesh Panse, ai app growth marketer, no ghostwriter. more playbooks on appgrowthmarketer.com.
11 posts
App growth marketing in 2026: the complete guide for founders
App growth marketing for founders: the app funnel, organic and paid channels, blended CAC measurement, and a 90 day plan to find a repeatable channel.
Blended CAC explained: formula, benchmarks, and how to lower it
Blended CAC formula, a worked example, how it differs from paid CAC, what a good CAC for an app looks like, and the levers that lower it.
How to get your first 10,000 users for an AI app
First 10,000 users for an AI app: one channel, founder-led content, communities, short video, in-product referral, and what to measure each week.
The goal digger mindset: 10 habits of founders who actually grow
The goal digger mindset in 10 habits, drawn from running growth for AI apps. Boring daily work, blended CAC, creative volume, and killing channels fast.
Goal digger vs gold digger: the difference, explained
Goal digger vs gold digger: one waits for the reward, the other digs for it. Definitions, the pun, and the founder's version of goal digger.
How an AI app went from 10,000 to 2 million users at $0.02 per user
ZuAI grew from 10,000 to 2 million users at $0.02 CAC. An AI app growth case study on creative testing, TikTok UGC, Reddit and blended CAC tracking.
Reddit marketing for apps: how to grow without getting banned
Reddit marketing for apps without the ban. Build standing first, pick the right subreddits, post honest launch threads, and measure what Reddit sends.
TikTok UGC for AI apps: how to run it without burning money
TikTok UGC for apps: how I brief creators, test 150+ creatives a month, read hook rate and blended CAC, and scale winners without burning budget.
What does an AI app growth marketer do? The job in plain English
What an AI app growth marketer does each week, how the role differs from a generic growth marketer or an agency, and when a founder should hire one.
What is a goal digger? Meaning, origin, and why founders should be one
A goal digger is someone who digs into their goals and does the work. The meaning, the origin of the phrase, and why founders who grow tend to be one.
Why I started the Goal Digger Club for founders
The Goal Digger Club is a founder community for people who want to grow their user base. Why I started it, what it is, what it is not, and how to join.
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new posts when there is something to say.
a how-to, a number, or a lesson from a real account. follow by rss or join the club.